Pioneering Data-Driven Research Since 2010
We are a global research organization dedicated to delivering strategic insights that empower businesses to make informed decisions and achieve measurable results.
Who We Are
IBA Research is a leading independent research consultancy specializing in market intelligence, consumer insights, and strategic analysis. Founded by industry veterans with decades of combined experience, we bring scientific rigor and strategic thinking to every engagement.
Our multidisciplinary team combines expertise in statistics, behavioral science, economics, and business strategy to deliver insights that are both academically sound and practically actionable. We serve clients ranging from emerging startups to Fortune 500 enterprises across technology, healthcare, finance, retail, and beyond.
What sets us apart is our commitment to intellectual honesty, methodological excellence, and client partnership. We don't just deliver reports—we work alongside your team to ensure insights translate into impact.
Our Mission & Vision
Our Mission
To empower organizations with rigorous, actionable research that transforms uncertainty into strategic clarity. We are committed to delivering insights that drive informed decision-making and sustainable competitive advantage.
Our Vision
To be the most trusted research partner for organizations navigating complex market environments, recognized globally for methodological excellence, analytical depth, and client impact.
Principles That Guide Our Work
Our values shape every aspect of our research approach and client relationships.
Rigorous Methodology
We apply scientific rigor to every research question, ensuring reliability and validity in all findings.
Intellectual Honesty
We present findings objectively, even when they challenge assumptions or expectations.
Client Partnership
We work collaboratively with clients, ensuring our insights align with strategic objectives.
Continuous Innovation
We continuously evolve our methodologies to incorporate emerging techniques and technologies.
Industry Experience
We bring deep domain expertise across multiple sectors and functional areas.
Technology & Software
B2B and B2C technology markets, SaaS, enterprise software, cybersecurity, and emerging tech.
Healthcare & Life Sciences
Pharmaceuticals, medical devices, healthcare services, digital health, and patient insights.
Financial Services
Banking, insurance, fintech, investment services, and regulatory compliance research.
Retail & Consumer
E-commerce, omnichannel retail, consumer packaged goods, and shopper behavior.
Professional Services
Consulting, legal, accounting, and B2B services market intelligence.
Manufacturing & Industrial
Supply chain, industrial automation, procurement, and B2B customer insights.
Partner With IBA Research
Learn how our expertise can help your organization navigate complex market challenges.
Start a Conversation